Privacy Policy

Effective Date: May 19, 2026
Last Updated: May 19, 2026

1. Information We Collect

Information you provide directly:

• Name, email address, phone number, shipping address, and billing address when you place an order or create an account.
• Payment information at checkout (processed securely by our payment provider; we do not store your full credit card number).
• Communications you send us via email, phone, or live chat.
• Product reviews and ratings you submit.
• Your email address when you subscribe to our newsletter or enter it on our site.

Information collected automatically:

• Device and browser information (IP address, browser type, operating system, screen resolution).
• Browsing activity on our site (pages visited, products viewed, time on site, referring URL).
• Shopping cart contents and checkout activity.
• Location data derived from your IP address (city/region level, not precise GPS).

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping and delivery.
• Send order confirmations, shipping notifications, and tracking updates.
• Respond to your questions, requests, and customer service inquiries.
• Detect and prevent fraud.
• Calculate and remit sales tax as required by law.
• Improve our website, product offerings, and customer experience.
• Send promotional emails and marketing communications (with your consent or as permitted by law).
• Display relevant advertising to you on other websites.
• Comply with legal obligations.

3. Cookies and Tracking

We use cookies and similar tracking technologies to operate our website and improve your experience. Cookies are small text files stored on your device by your web browser.

Essential cookies are required for the site to function. They keep you logged in, remember your shopping cart, and ensure secure transactions. You cannot opt out of these without breaking core site functionality.

Analytics and performance cookies help us understand how visitors use our site so we can improve it. These include tools like Google Analytics.

Advertising cookies are used to deliver relevant advertisements to you on other websites and to measure the effectiveness of our ad campaigns. These include Google Ads and similar services.

Most browsers allow you to control cookies through their settings. You can block or delete cookies, but doing so may affect your ability to use certain features of our site.

4. Third-Party Services

We use trusted third-party service providers to operate our business. These providers only receive the data necessary to perform their specific function and are obligated to protect your information. Key providers include:

• BigCommerce - Our e-commerce platform, which hosts our website and processes order data. BigCommerce is PCI-DSS compliant.
• Authorize.Net / Stax - Payment gateway and processing. Your payment information is handled by these PCI-DSS compliant providers.
• Afterpay - Buy-now-pay-later service. If you choose Afterpay at checkout, your information is shared with Afterpay per their own privacy policy.
• Avalara - Automated sales tax calculation and compliance.
• Google Analytics / Google Ads - Website analytics and advertising.
• Shipping carriers (FedEx, UPS, USPS) - Your name and shipping address are shared with carriers to deliver your order.
• Fraud detection services - We use tools to detect and prevent fraudulent transactions, which may involve analyzing order and device data.
• Email and communication platforms - We use third-party services to send transactional and promotional emails, and to provide live chat support.

Each third-party provider operates under its own privacy policy. We encourage you to review their policies if you have specific concerns.

5. Advertising and Remarketing

We participate in online advertising programs, including Google Ads, to display advertisements to visitors who have previously visited our website. When you visit other websites that participate in advertising networks, you may see ads for Rogue Powersports.

These advertising partners use cookies and similar technologies to serve ads based on your past visits to our site. We do not provide these partners with your name, email address, phone number, or credit card information for advertising purposes.

You can opt out of personalized advertising through:

• Google Ads Settings: adssettings.google.com
• Digital Advertising Alliance: optout.aboutads.info
• Network Advertising Initiative: optout.networkadvertising.org

6. Email Communications

Transactional emails (order confirmations, shipping notifications, return updates) are sent as part of processing your order. These are not marketing emails and cannot be opted out of while you have an active order.

Marketing emails (promotions, product recommendations, newsletters) are sent based on your consent or an existing customer relationship. You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any email. We will honor your request promptly.

Abandoned cart emails: If you begin checkout but do not complete your purchase, we may send you a reminder email. You can opt out of these emails using the unsubscribe link.

Review requests: After a purchase, we may email you to request a product review. You may also be prompted by Google to rate your shopping experience.

7. Data Sharing

We do not sell your personal information. We share your data only in the following circumstances:

• Order fulfillment: Your name and shipping address are shared with our authorized suppliers and shipping carriers to fulfill and deliver your order.
• Payment processing: Your payment information is transmitted to our payment processor to complete transactions.
• Service providers: We share data with the third-party services listed in Section 4, strictly for the purposes described.
• Legal requirements: We may disclose your information in response to a court order, subpoena, or law enforcement request, or to cooperate with an investigation.
• Business protection: We may share information to protect the rights, property, or safety of Rogue Powersports, our customers, or the public.

8. Payment Security

Your payment information is processed by PCI-DSS compliant third-party providers. We do not store your full credit card number, expiration date, or CVV on our servers. All payment data is transmitted using industry-standard encryption (SSL/TLS).

Our website uses HTTPS encryption on every page. We regularly review our security practices and work with our platform and payment providers to maintain a secure shopping environment.

9. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes described in this policy, including:

• As long as you have an active account with us.
• As long as needed to process and support your orders (including returns and warranty claims).
• As required by law for tax, fraud prevention, and legal compliance purposes.

If you request deletion of your account, we will remove your personal data except where retention is required by law.

10. Your Rights and Choices

You have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Delete your account and personal data (subject to legal retention requirements).
• Opt out of marketing emails at any time.
• Opt out of personalized advertising through the links in Section 5.

To exercise any of these rights, contact us using the information at the bottom of this page. We will respond to your request within 30 days.

11. California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information:

• Right to Know: You can request a list of the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the third parties we shared it with.
• Right to Delete: You can request that we delete your personal information, subject to certain exceptions.
• Right to Correct: You can request that we correct inaccurate personal information.
• Right to Opt Out of Sale or Sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising as defined by the CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To submit a request, contact us at info@roguepowersports.com or call (877) 460-6999. We may need to verify your identity before processing your request.

12. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly. If you believe a child has provided us with personal information, please contact us.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.